Easy to use
The first pleasant surprise was that it's a liquid blend. I'd never even seen liquid coconut oil before – just the white, lardy-looking solid stuff. But with Pura, there was no need to faff about with scales and spoons and all that. Just pour it or spray it in the pan and it's ready to go. All the benefits of coconut oil without any of the hassle. Sweet.
Goes with anything
Last time I used solid coconut oil, it was to give the korma I was making a nice coconutty taste. (Is that a word? Coconutty? It should be.) Well, I was expecting Pura coconut to give a similarly sweet twang to my cooking this time round. But it didn't. It's got absolutely no coconut flavour whatsoever. So I was banging it in chilli, spaghetti bolognese, even on a stir-fry, and they all tasted great (if I do say so myself). Turns out, it's absolutely fine to use at high temperatures, even when you're absolutely blitzing your food at high heat. Can't say the same for my ol' reliable Olive oil…
After the success with the stir-fry, I decided to try more healthy simple veg dishes. Couscous with sautéed veg, artichoke and roasted pepper crepes, spicy courgette pittas… Pura made eating healthy really simple (but more importantly, really tasty). And seeing as it's naturally high in unsaturated fats and a good way to get Omega 3 in (I don't eat a lot of fish), it's been a great motivation to cook a little healthier too.
All in all
Pura seems like a totally new breed of coconut oil – with all the benefits and none of the drawbacks of solid coconut oil. The thing that really does it for me though is its versatility. This is the one-size-fits-all oil that just makes cooking great food easy. So I'd definitely recommend it. Try it yourself and see what you think.